It was once said that age is wasted on the young. While I wouldn’t trade-in any of those painful lessons I’ve learned in my life, because I’ve benefited too much from them; however, I still wish I could save others from the lessons that life invariably teaches. Here’s my attempt at reaching out to the 30 year old guy. I realize that it’s likely to fall on deaf ears (as it probably would have with me at that age).

For the average red blooded 30 year old guy the focus is on success. They say “I will be happy when I get (insert shiny, new thing), the money, the 911 Porsche or the mansion”. I’ve been lucky enough to have all three. Each time I was convinced that the new success goal I was after was going to make me happy.

That type of thinking comes with a price. A price that you probably didn’t even know was on the chopping block. I have titled this phenomenon “The Louis Vuitton Factor”. See, because you’re so focused on going about the business of money making, you leave a few things out of your scope. Namely your wife or girlfriend.

This is where things get a bit messy and where I will probably lose my 30 year success maniac. I can’t tell you how many girls I have spoken to who are dying a slow death because their man is ignoring them (insert: working). The rationale that they hear from their well-meaning Donald Trump of a husband is something like “it’s my focus and hard work that gives you all of the things you have”. The problem is he gives her “everything” but none of what she actually NEEDS.

I can spot these couples a mile away. In fact, last week I couldn’t help myself. I snapped some rogue shots of this happening right before my eyes. Here’s the back story. Kim and I are on the beautiful island of Salina (in Sicily) watching the sunset at a very sexy bar overlooking the Mediterranean. People come from all over the island to have a cocktail and watch the most perfect sunset you’ve ever seen. We’re talking a life changing sunset.

As I look out of the corner of my eye. I see this striking super model looking sad and crushed. Then I see why. I spot America’s next billionaire sitting next to her, tapping away on his lap top at the bar while the sun is setting and completely ignoring her. I’ll let the pictures tell the story.

There many versions of this story, but the plot remains the same. It could be the cell phone that rings on date night that you have to take. It could be the emails that you have to return while you’re at the pool on vacation. It might even be texting while she’s telling you a story about her day.

So what’s the lesson? Your girl WILL leave you and find someone who pays attention– even if you give her a Louis Vuitton bag. Lesson: It’s NOT the bag she wants… it’s you.