Kim and I get the nicest compliments from people around the world about our videos. The truth is, if you saw some of these videos in their raw state you wouldn’t believe that they could get spun into anything. When we first started Jet Set Life we figured all we had to do was get in front of the camera and speak. Easy. Right? Yeah, it is easy, until you watch the video back in horror! Do I really look like that? Sound like that? I thought all along I was David Beckham- WTF?
Reality sets in pretty quickly in the world of video. The instantaneous feedback is both a blessing and a curse. It’s a blessing to capture something incredible, in the moment, and a curse when you screw up your part and the moment is gone forever. Hence, ‘Dare To Suck’. Check out the video above and you’ll see what I mean (at 1:39 is when Kim get’s attacked by a swarm of bugs-hysterical).
I realized that I would have to be willing to suck to have any shot at creating something worthwhile. Dare to suck is not to ‘try to suck’ or ‘aspire to suck’, but rather a challenge to try and possibly fail – to take risks. To dare – and maybe fall flat on your face and say ‘hey, that sucked! But, nice try!”
Part of sucking is actually micro testing what works and what doesn’t. Most of the New Jet Set that I meet around the world have similar experiences with their muses. Many of them set out to create one thing and wind up with another. In some cases they abandon their original idea altogether. Jet Set Life has morphed more times than Madonna. I think that’s the deeper level in muse creation though. Truly ‘testing the muse’ involves a more intimate understanding of what is and isn’t working. As Tim Ferriss points out in the 4HWW, “intuition is a poor predictor of which products and businesses will be profitable”. So, I say let’s all ‘dare to suck’ together and create the muses of our dreams. Let’s create a muse that allows us to eliminate the issue of economics from the fulfillment of our dreamlines.
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On another note, if you’re into Vision Boards. Jack Canfield (from the Secret and Chicken Soup for the soul fame) just created something really cool called a vision book. He said (on the Today Show) that he changed it to a vision book because most people’s vision boards look like ransom notes (with all the cut outs from magazines). I ordered one last week and love it. It has both form and function. It’s totally worth the $49 bucks – it’s only carrying all your hopes and dreams for your life:) Check out a picture of mine here.
Wow, I love the video! I laughed my butt off! I have a vision board and I love it, but I kind of like the idea of a vision book…..